the next day i tens of thousands of hits because people have gone to the web and looked up what newt gingrich was talking about. spent another question. recently one of mitt romney's operatives made a statement to reporters when they're pushing him on the claim about, well, it's our most effective at and we're not going to have our campaign dictated by fact checkers. i think a lot of probably naÏve news editors were rather shocked at the cynicism that they heard coming out of this polltakers mouth. so my question, you've been around the longest, were you shocked? did this surprise you? >> i really can't say that it was because, you know, they had kind of behavior that way all along. they are certainly not terribly worried. they're not worried enough to change the rhetoric when something is pointed out to them. and in speed do you mean the romney campaign's we? campaign's? >> now. >> [inaudible] >> this is -- my take on this, i'm in the context of that question and answer was actually they were saying that this is the most effective ad, and john of abc said that got four pinocchios, so the re